ST. JAMES THEATRE
B R A N D I N G
In 2011 I joined St. James Theatre to launch the newest theatre complex in central London for 30 years. The initial logo design, typography and colour palette was established by leading theatre and marketing agency Dewynters. It was then wholly my responsibility to develop the brand across all collateral and ensure a strong brand identity was mantained on all incoming shows as well as throughout the myriad of other theatre activities until 2017 when it relaunched as The Other Palace.
DESIGN INCLUDED: BRANDING GUIDELINES / ARTWORK REQUIREMENTS FOR INCOMING SHOWS / LEAFLET & POSTER TEMPLATES / SIGNAGE / MENUS / LOGOS / BROCHURES / SHOW PROGRAMMES / STAFF UNIFORM / PRESS ADVERTS / LEAFLET DESIGNS / TV SCREENS / PULL UP BANNERS / FRONT OF HOUSE ARTWORK / SHOW BRANDING / FOOD & DRINK PACKAGING / SOCIAL MEDIA CONTENT / SHORT FILMS / BRANDED DVD / MENUS / RESTAURANT NAMING / DIGITAL AGENT BUTTONS / GREETINGS CARDS / INVITATIONS & MUCH MORE.